Get Your Marketing in Order for 2015 – Real Estate News


Well, it looks like we’re going to get some snow today…anywhere from 1 to 30 inches depending on who you listen to…

Weather can be unpredictable and variable.  What should not be is the way in which you establish your presence in the market.  Today’s sales professionals need to establish a consistent, constant and predictable plan for marketing.  We need to utilize the web, social media and traditional channels of communication in order to succeed.  Not only that, but we can’t just post here and there, and expect results.  We have to be consistent.  We have to establish our initial presence and then keep up the pressure with a consistent marketing effort.

Do you want to be a more successful Real Estate Agent? What does success look like to you? Making more money? Working fewer hours? Or Both?

A recent independent survey of Real Estate Agents nationwide indicated that over 85% of agents fail to have a consistent marketing and branding game plan that they execute for a 12 straight months.

The reasons this happens is….

#1 Agents get busy. When agents are busy they are in reaction mode so they forget to execute their marketing and branding game plan

#2 Agents are slow. When agents are slow they are low on money and low on energy and excitement so they neglect to execute their marketing and branding game plan

#3 Agents don’t know where to begin.

Over the past 6 years I have had the pleasure of presenting to over 950 Real Estate agents in either a workshop, online seminar or training of some kind. I have been teaching agents how to generate, cultivate, incubate and convert leads and good number of agents have experienced increased sales on one level or another, but the most common mistake I see agents make is, they implement what I have taught them, only to go back to the “OLD WAY” of doing things because of one of the reasons I mentioned earlier.

Well let’s stop the madness…. I am proud to announce that we are working with a company and we are rolling out a comprehensive marketing plan where we take care of the marketing for you. It’s a set it and forget type of program. Now no matter how busy you get, your marketing will be sent out for you. Were talking print mail, postcard letters, etc. We’re talking email marketing, campaigns, follow-up, you got it. We’re talking social media marketing, brand marketing, direct mail fulfillment all leading up to one thing….client retention….. and more closed transactions.

Every year I pick a theme word that encapsulates our mission for that year. Last years word was elevate. The word of 2015 is contribution. Whether or not you partner with the Michael Mann Team, I still want to contribute to you growing your business. That is why, I am bringing this platform to you. Whether we are your lender or not, I want you to benefit from this program.

Is developing market strategies based upon video important to you?  Is having great video and professional photography, that’s affordable, important to you and your market strategy? Well with a sponsor, your HD home tour videos can be as low as $100.00 per professional video shoot and that includes professional photography. You don’t need to use The Michael Mann Team as a sponsor, in fact, bring your own sponsors and you can still enjoy the benefits of this program. Like I said, you don’t have to use the Michael Mann Team as your mortgage partner, BUT, if your lender is unwilling to be your sponsor, I would be happy to sit down and talk with you about your marketing plan. How do you learn more about this program that will put more money in your pocket and free up valuable time for you to do more of what you want to do????

Would you like to Improve your professional presence on the web? Do you think it’s important to publish relevant content on the main social media websites? Would you want someone to do it for you? Did you know 78% of agents have at least 2 errors in their social media and their online presence. What if a lead or client wanted to do business with you and had wrong contact information? What if it only happened once per year? That could cost you between $5,000 and $15,000 dollars… We will fix that.

What about the agents that don’t have a massive marketing budget??? There are programs that cost under $25 dollars a month. So whether you are just starting in the business, or you are an agent that wants to get to the next level we have a plan for you.

We are hosting a personal development workshop in conjunction with The Greater Lehigh Valley Realtors and The Greater Lehigh Valley Real Estate Academy on Wednesday February 18th at 9AM at the GLVR building and they only have 70 Seats available. And they are serving breakfast……..

Ask yourself:  Would you do more marketing, more consistent marketing, if someone was helping you and creating content for you?  Are you providing a consistent and constant message through all social media channels (LinkedIn, Facebook, Twitter, Google+, etc.)?  Would you like a “set it and forget it” strategy that could ensure that your marketing was done in a consistent manner and your message and presence on the web was second to none?

Some of the things we’ll cover:

– Improve your professional presence on the web
– Timely content posted to your social media outlets
– Set it and forget it marketing plan (direct mail, email and social media)
– Generate, Cultivate, Incubate and Convert more Leads
– Professional Photography on Listings – Do’s and Don’ts
– 10 reasons why great video that is affordable and brands YOU and your Listings should be on your radar for 2015!

Sales people have a lot going on…I get it.  Don’t let your marketing efforts fall victim to your ever-changing schedule.  Weather is unpredictable, your marketing efforts don’t have to be.  Please join us for this event and improve your business with tools for marketing in 2015.

As always, if you have someone who needs to be pre-qualified for a mortgage, our Team is waiting to hear from you.  Please visit us at or call us at 610-432-0900.

Be safe out there!  See you on the 18th!

Michael Mann