Get Your Marketing in Order for 2015 – Real Estate News


Well, it looks like we’re going to get some snow today…anywhere from 1 to 30 inches depending on who you listen to…

Weather can be unpredictable and variable.  What should not be is the way in which you establish your presence in the market.  Today’s sales professionals need to establish a consistent, constant and predictable plan for marketing.  We need to utilize the web, social media and traditional channels of communication in order to succeed.  Not only that, but we can’t just post here and there, and expect results.  We have to be consistent.  We have to establish our initial presence and then keep up the pressure with a consistent marketing effort.

Do you want to be a more successful Real Estate Agent? What does success look like to you? Making more money? Working fewer hours? Or Both?

A recent independent survey of Real Estate Agents nationwide indicated that over 85% of agents fail to have a consistent marketing and branding game plan that they execute for a 12 straight months.

The reasons this happens is….

#1 Agents get busy. When agents are busy they are in reaction mode so they forget to execute their marketing and branding game plan

#2 Agents are slow. When agents are slow they are low on money and low on energy and excitement so they neglect to execute their marketing and branding game plan

#3 Agents don’t know where to begin.

Over the past 6 years I have had the pleasure of presenting to over 950 Real Estate agents in either a workshop, online seminar or training of some kind. I have been teaching agents how to generate, cultivate, incubate and convert leads and good number of agents have experienced increased sales on one level or another, but the most common mistake I see agents make is, they implement what I have taught them, only to go back to the “OLD WAY” of doing things because of one of the reasons I mentioned earlier.

Well let’s stop the madness…. I am proud to announce that we are working with a company and we are rolling out a comprehensive marketing plan where we take care of the marketing for you. It’s a set it and forget type of program. Now no matter how busy you get, your marketing will be sent out for you. Were talking print mail, postcard letters, etc. We’re talking email marketing, campaigns, follow-up, you got it. We’re talking social media marketing, brand marketing, direct mail fulfillment all leading up to one thing….client retention….. and more closed transactions.

Every year I pick a theme word that encapsulates our mission for that year. Last years word was elevate. The word of 2015 is contribution. Whether or not you partner with the Michael Mann Team, I still want to contribute to you growing your business. That is why, I am bringing this platform to you. Whether we are your lender or not, I want you to benefit from this program.

Is developing market strategies based upon video important to you?  Is having great video and professional photography, that’s affordable, important to you and your market strategy? Well with a sponsor, your HD home tour videos can be as low as $100.00 per professional video shoot and that includes professional photography. You don’t need to use The Michael Mann Team as a sponsor, in fact, bring your own sponsors and you can still enjoy the benefits of this program. Like I said, you don’t have to use the Michael Mann Team as your mortgage partner, BUT, if your lender is unwilling to be your sponsor, I would be happy to sit down and talk with you about your marketing plan. How do you learn more about this program that will put more money in your pocket and free up valuable time for you to do more of what you want to do????

Would you like to Improve your professional presence on the web? Do you think it’s important to publish relevant content on the main social media websites? Would you want someone to do it for you? Did you know 78% of agents have at least 2 errors in their social media and their online presence. What if a lead or client wanted to do business with you and had wrong contact information? What if it only happened once per year? That could cost you between $5,000 and $15,000 dollars… We will fix that.

What about the agents that don’t have a massive marketing budget??? There are programs that cost under $25 dollars a month. So whether you are just starting in the business, or you are an agent that wants to get to the next level we have a plan for you.

We are hosting a personal development workshop in conjunction with The Greater Lehigh Valley Realtors and The Greater Lehigh Valley Real Estate Academy on Wednesday February 18th at 9AM at the GLVR building and they only have 70 Seats available. And they are serving breakfast……..

Ask yourself:  Would you do more marketing, more consistent marketing, if someone was helping you and creating content for you?  Are you providing a consistent and constant message through all social media channels (LinkedIn, Facebook, Twitter, Google+, etc.)?  Would you like a “set it and forget it” strategy that could ensure that your marketing was done in a consistent manner and your message and presence on the web was second to none?

Some of the things we’ll cover:

– Improve your professional presence on the web
– Timely content posted to your social media outlets
– Set it and forget it marketing plan (direct mail, email and social media)
– Generate, Cultivate, Incubate and Convert more Leads
– Professional Photography on Listings – Do’s and Don’ts
– 10 reasons why great video that is affordable and brands YOU and your Listings should be on your radar for 2015!

Sales people have a lot going on…I get it.  Don’t let your marketing efforts fall victim to your ever-changing schedule.  Weather is unpredictable, your marketing efforts don’t have to be.  Please join us for this event and improve your business with tools for marketing in 2015.

As always, if you have someone who needs to be pre-qualified for a mortgage, our Team is waiting to hear from you.  Please visit us at or call us at 610-432-0900.

Be safe out there!  See you on the 18th!

Michael Mann

Do you want your business to slow down this winter?????


Silly question right? I don’t think so… most people I talk to are worried about having a winter like last year, but……

You DO NOT have to slow down during the holidays/winter…. Where is it written that you MUST slow down? The problem is….. What consumes your mind, controls your life. So if you are consumed with worrying about your business slowing down in the winter, guess what, it will slow down. If you are focused on growing, prospering, and being successful, guess what, you will see opportunities everywhere…. The gas station, the grocery store, your kid’s soccer games… There are people talking about Real Estate everywhere.

5% of the people you see and talk to on a daily basis are looking to buy Real Estate right now….. 5% of your database, 5% of your friends and family, 5% of your extended sphere of influence.. All looking to buy Real Estate right now…. That’s 1 in 20 people….. that is what I focus on….. you could say “Yeah but Mike, that means 19 of them are not” That’s what 85% or Realtors and Loan Officers say. It’s the same 85% that fail to make a full-time living in our respective industries. That is a fact, 85% of us don’t make enough money to survive in our industry.

The good news is YOU CAN CHOOSE TO NOT BE PART OF THAT 85%…… It’s a choice. You can choose to fail or you can choose to succeed… Which one will it be?

Our motto for the rest of the winter 2014/2015 is, “We don’t slow in the winter time, our competition does” I don’t want that to come off sounding wrong here. I want this to be the positive mantra of my mortgage team and I want my Realtor partners to adopt the same principal…. So what do you say? ARE YOU IN????

I will be holding a ½ day workshop at my office for agents and Loan officers that want to stay busy this winter and accelerate into winter on a high note…….

How do I stay busy Mike through the winter? If it was that easy everyone would do it?  Great question, and you are right… If it were that easy, everyone would do it. They would commit to signing up to attend any workshop (not just mine) but over 80% of agents nationwide fail to invest in themselves and their business…..

I knew it, I knew it would cost me money…Actually this workshop is FREE for all attendees and is open to all agents and loan officers that want to attend.

The holidays are approaching, what if I am too busy to attend on that day?  Keep this in mind, your competition will be here, learning the secrets of how to stay busy through the winter. And if you are too busy getting ready for the holidays then you are probably too busy to grow your business.

I do want to let you know there is a catch……..   You knew there was a catch?…. HA

They catch is…. I need each attendee to bring a toy for a child that wouldn’t otherwise be having a Christmas…. We are going to donate the toys to families in need……

So are you in???? Here is what you get….

  1. I will share the 5 things Top Agents in the country are doing right now to guarantee their business stays hot through the cold winter
  2. The 3 things I do to stay top of mind with my referral partners
  3. How to get a listing from every listing
  4. How to work with more buyers than anyone in your office
  5. Lunch!!! That’s right, I said it… Lunch, heck its worth it to come hear me babble on just for the lunch……

Fill Out the Form Below to RSVP or call the office 610-432-0900.  We hope you will come…we’ll share our knowledge, and you can share your blessings with a needy child.

Happy Thanksgiving!

Michael Mann